The Jewelry Exchange (The Goldenwest Diamond Corporation)

The Jewelry Exchange is one of the most popular jewelry stores in the US. It is a diamond importer and manufacturer company. They import, design, produce and sell their own jewelry. You can either buy directly from their collection or you can order what you want exactly. They can produce a new design for you.

It is one of the biggest direct diamond importers in the United States. There are stores in 15 locations across the US. They are able to access diamonds that are hard to find or even nearly impossible all over the world, and they import most of them at lower prices compared to other industries in the market. And, it is very important in the jewelry industry.


Bill Doddridge, who is the founder of the company, started to work in this business at a pawnshop. Before his own place, he worked with his stepfather in his pawnshop. He wanted to open his own store and after he saved money by working with his stepfather, he eventually found a place, opened his own pawnshop, and started his own business. So, we can say that the business, The Jewelry Exchange, was officially founded by Bill Doddridge when he operated a pawnshop in 1977. In 1988, the company left its pawnshop business to focus more on jewelry business.

He focused on jewelry part more because, after time, it became clear that he did not buy enough jewelry from pawn customers to meet the demand, so he began to design and produce his own jewelry. In many cases, he realized that he could make jewelry cheaper than buying pawn. And in this way, he realized that he could have more elegant and unique products. At the same time, he began advertising loose diamonds and managed to lower everyone else’s prices while maintaining low margins. He had a large number of customers who returned 3 to 4 times more than their payments.

In 1986, Bill Doddridge decided to move his business to Santa Ana, California. Previously, he was sending his works and designs to Israel for adjustment. Then in 1987 he, by himself, went to Israel and started importing diamonds directly from there. This saved him a lot of money on both the cost of diamonds and the jewelry he produced.

In 1988 he decided to quit his pawnshop operations completely and focus more on the jewelry business because the jewelry business grew very fast. Thus, in 1991, he opened a second store in San Diego, California, and in 1993, he opened a third store in San Francisco, California. Although the San Diego store was eventually closed, the San Francisco store was a success, and with that store, he did better and more than he could have imagined. The company then focused on business models in Santa Ana and San Francisco for its future expansion.

In 1994, one of his competitors moved to the flagship stores in Santa Ana, California. The name of this opponent was 14k Jewelry Mart Exchange. They made a sign highlighting the words “Jewelry Exchange”; “14K” and “March” appearing in lowercase. As you can imagine, customers found it difficult to distinguish between the two businesses. This forced the original one to move to their new headquarters in California, Tustin, and take legal action against this unscrupulous opponent.

After four years of preparation and a two-month trial, the court upheld the 14K Jewelry Mart Exchange with a permanent measure, enduring the validity of its federal trademark “Jewelry Exchange” and damaging more than two million dollars. However, by maintaining strict business ethics in the jewelry industry and advocating the highest quality and lowest price guarantee; the ultimate winner, in this case, is their valued customer. Their only importance is their customers.


Today, the company has stores in 15 different locations across the United States. These are mostly known by their trade names. They became one of the top ten jewelry companies in the USA in 2003 and were included in the “$ 100 Million Super Dealers” list. Later, they continued to rank high on this prestigious retail jewelry operations list. It is their production process that keeps them ahead of the competition.

There is a fact that in the market, most jewelers do not produce their own jewelry. Most jewelers are retailers who are purchasing products from a manufacturer that typically operates on a little amount of profit margin. Then, the jeweler raises prices again to sell the product to the customer. On the other hand, the Jewelry Exchange follows different steps. They are different because they are one of the leading jewelry manufacturers in the country and they do not follow this policy.

Every piece on jewelry that you can find in the Jewelry Exchange, designs, styles of the items they sell, they produce themselves, eliminates manufacturer marking, and passes the savings on to you. At the Jewelry Exchange, you buy directly from the factory, thus saving money. In January 2002, they doubled the size of their central facilities. They continued renovations until August 2005 and have since developed private internet departments.

Since the company launched its websites, they have became a guide about pricing, training, and value to customers across the country. The Jewelry Exchange is also positioned as the leader of the online jewelry industry. Over 30 years of jewelry experience is miles ahead of its current online competitors. Unlike most of their competitors, they maintain their own imported loose diamond inventory, the company designs and builds their own jewelry and does not drop ship from a supplier’s warehouse.

With the technological advances in the operations they use and the online works they do, they continue to invest in equipment that reduces the cost of jewelry production they transmit to their valued customers.

They are constantly looking for the latest technology to provide the best service. One of the latest technological advances they have added is the Power Laser Welders, which allow them to repair nails and correct platinum dimensions without removing stones. Power Laser also has a camera that allows repairs to be displayed on a remote screen on retail floors.

The state-of-the-art equipment is the latest casting machines that allow them to create higher quality jewelry or use them more efficiently. The vacuum casting process used in the machine produces more gems per hour with a marked improvement in precious metal quality. The vacuum casting system removes oxygen from the casting bottle, which minimizes its jewelry from porosity and other defects found in old casting processes.

The biggest advantage of this casting machine is its ability to obtain “Stone Wax Casting”. It allows them to place diamonds and some gemstones in their wax designs before turning them into gold or platinum pieces. This is a very important process during jewelry production and helps it diversify jewelry designs. It is also the result of the Jewelry Exchange finding ways to save its valued customers.

In addition, they find new ways to lower the costs of raw materials such as gold, diamonds, colored stones, etc. Today, the company has the lowest production cost of any jewelry manufacturer in the USA. As a result, diamond and jewelry prices have become increasingly competitive. The Jewelry Exchange will continue to grow while offering its customers the best quality fine jewelry at the lowest prices with its talented people, a solid infrastructure, and the use of the latest technology products.


The company is famous for the diamonds they offer. They offer amazing products that you can choose according to your taste, design, and needs. They allow you to choose the shape, carat, and color. They set a price for you based on your preferences and make sure that this price does not exceed your budget. They are proud to offer quality loose natural diamonds without the manufacturer’s marking. They have the lowest priced environmentally friendly lab apple on the market. For colored diamonds, you can make colored diamonds directly at the factory. They carry almost any color that can be imagined, sized, and priced to suit your budget.

One of the most classic engagement ring styles they produce is solitaire. Solitaire offers the opportunity to use a very high-quality diamond that does not need side stone support. There are many options to choose from in the collection. You may not be sure where to start. Fortunately, they arranged their offers based on price, form, certificate, and special products. There are white, yellow, and rose gold color options. Searching by price is an extremely efficient method to see the most suitable options for your budget.

Diamond stud earrings are set in your choice of matching white gold or yellow gold for quality and luster. The company carries all qualities and price points in earrings with diamond handle. You may want to check out the selection of Diamond Studs for 0- $ 500! In addition, you can create your own ring and your own solitaire. They offer many special diamond options to choose from.


They provide their customers’ engagement rings, anniversary rings, diamond rings, wedding bands, hola diamond rings, three stone rings, ring wraps and guards, colored diamond rings, promise rings, and fashion rings. Other than those, they can create new ones upon your request.

Pearl Jewelry

Pearl is the most beautiful jewelry for many women. There is nothing for them that says classy and sophisticated like a pearl. It is surprising that this hard bright object from water is so extraordinary. It is almost as precious as gemstones. Although natural pearls are extremely rare, cultured pearls are still sought after for their beauty and value that represents quality. No matter what type of pearl, they always offer an iridescence in your jewelry that contributes to its beauty.

Pearl jewelry can come in many forms, from earrings to necklaces to bracelets. Whatever jewelry piece you prefer to wear, you can be sure that you will find something in this selection. There are many different styles of pearl jewelry. You may be looking for a simple pair of pearl earrings, something that looks classic every day, while other nights may require more elegance, one of the pieces with diamonds can be said to be a great option.

Gemstone Jewelry

Rubies are red gemstones that can range from a pinkish tint to dark reds. Rubies made of corundum are extremely strong and as hard as diamonds. At the same time, they are the birthstone of July, the perfect color of summer.

5/8 Carat Ruby – Diamond Halo Ring in 14k Gold R9336

As the official birthstone for January, garnet is a highly sought after gemstone for its fire and color. Frequently they are seen in the traditional red hue, garnets are also available in oranges, greens, dark magentas, and even blues.

2 Carat Garnet – Diamond Heart Pendant in Silver 8P803

The only place where emeralds are valued is not only the magnificent country of Oz. You may not live in Emerald City, but with these emerald jewelry pieces, you can easily bring your green love to your life. In the Jewelry Exchange, you can find the best emerald products according to your taste.

1/2 Carat Diamond Fashion Ring in 10k Gold R3317

Sapphire is a beautiful and versatile stone, best known for its dark blue colors, but also with various other color options. Sapphire can actually come in 10 different colors, even though we think there is only one option, including yellow, purple, pink, black, white, and even brown. The moon associated with this birthstone is September. If it is necessary to speak more traditionally, they speak of a dark blue colored stone.

GLG 5 1/2 Carat Lab Sapphire – Diamond Halo Ring in 14k Gold 4XX01

Like blue, purple, it has often become the color of the royal. Essentially, any color using the Indigo dye was more common among the royalties rather than the public because of the rising prices in early civilization. Nowadays, it is much more common to wear these deep blues and purples every day and certainly not only by the royal.

11 Carat Tanzanite – Diamond Necklace in 14k Gold PXX01

Some colors only awaken the thoughts of royal and grandeur. Amethyst is at the top of these colors. This amethyst jewelry collection is no exception and all featured pieces are copyrighted. There are earrings, necklaces, rings, pendants and more to choose from with dark purple shades.

3/8 Diamond & Amethyst Pendant in 10k Gold P9207

While many of us depict a particular color when talking about a particular birthstone, there are several that offer various colors in the same stone. One of them is topaz. In the past, topaz jewels were associated with November, and until a few years ago it was its birthstone. It is now a secondary birthstone for December, and Citrine is the official birthstone for November. Topaz can be in a variety of colors, from yellow to blue and even dark green.

1 3/4 Carat Blue Topaz And Diamond Pendant in Silver 8P804

The birthstone for the month of November, citrine is a stunning gem that is most often seen in a yellow/gold hue. It is a form of quartz, and the name is derived from the word lemon, which is very fitting given its coloring.

5/8 Carat Diamond & Citrine Halo Ring in 10k Gold R9247

It is a green semiprecious mineral that makes a stunning stone for various Olivine, peridot, jewelry pieces. This beautifully colored stone is the birthstone for August, but this stone is particularly rare in larger stones, so you will likely see it in smaller stones. Similar to the way diamonds are created, this stone is formed in the molten rock of the upper mantle and is brought to the surface by earthquakes and volcanoes.

Latin for “seawater”, the blue aquamarine was once said to calm waves and keep sailors safe while out at sea. Aquamarine is mined in Pakistan, Brazil, Africa, Australia, and other countries. They offer the official birthstone of March in a number of pieces, including rings, pendants, and earrings.

1/2 Carat Diamond – Aquamarine Ladies’ Ring in Gold R9323

Jewelry for Men

It has been the only address for many people for fine jewelry with a masculine design, from traditional men’s jewelry to all around the world, to contemporary jewelry designs. They offer rings, bands, bracelets, and chains for men.

The times of men wearing only polished gold wedding rings are very old. While it is still a very popular choice, many men prefer rings that better suit their personal tastes. They offer traditional yellow gold rings as well as white and rose gold men. There are also bands on smooth and textured surfaces. With more than 40 rings in traditional and contemporary styles, you will easily find the perfect one for you.

Men’s bracelets are a great option for those who want to add accessories to their clothing with a piece other than a ring or a necklace. These have a more important and broader brand than white and yellow gold. If your significant other likes to wear jewelry, he will love one of these high-quality bracelets for men. Even if he doesn’t, these will change his mind!


  • New York
    Address: 171 Main Street, Hackensack, NJ 07601, New York/ USA
    Phone: (201) 525-1300
  • Washington DC
    Address: 7747 Old Georgetown Road, Bethesda, MD 20814, Washington DC/ USA
    Phone: (301) 654-9699
  • Los Angeles
    Address: 15732 Tustin Village Way, Tustin, CA 92780, Los Angeles/ USA
    Phone: (714) 542-9000
  • Chicago
    Address: 501 East St. Charles, Villa Park, IL 60181, Chicago/ USA
    Phone: (630) 530-0444
  • Seattle
    Address: 2833 NE. Sunset Boulevard, Renton, WA 98056, Seattle/ USA
    Phone: (425) 687-8000
  • San Francisco
    Address: 1286 Oddstad Dr., Redwood City, CA 94063, San Francisco/ USA
    Phone: (650) 367-6500
  • Philadelphia
    Address: 100 East Main Street, Norristown, PA 19401, Philadelphia/ USA
    Phone: (610) 292-0200
  • Boston
    Address: 440 Boston Post Road, Sudbury, MA 01776, Boston/ USA
    Phone: (978) 443-0550
  • Dallas
    Address: 100 West Airport Freeway, Irving, TX 75062, Dallas/ USA
    Phone: (972) 579-1500
  • Phoenix
    Address: 12644 North 28th Drive, Phoenix, AZ 85029, Phoenix/ USA
    Phone: (602) 548-7700
  • Detroit
    Address: 36175 Plymouth Road, Livonia, MI 48150, Detroit/ USA
    Phone: (734) 525-3200
  • Denver
    Address: 8000 E. Belleview Ave, Greenwood Village, CO 80111, Denver/ USA
    Phone: (303) 770-1000
  • Minneapolis
    Address: 3090 Courthouse Lane, Eagan, MN 55121, Minneapolis/ USA
    Phone: (651) 688-2200
  • St. Louis
    Address: 1809 Beltway Drive, Overland, MO 63114, St. Louis/ USA
    Phone: (314) 426-9100

Savaş Ateş

I like reading books. I like to read about jewelry too. After reading a lot of books about it, I have started to visit jewelry manufacturers and stores. It is my number 1 hobby.

Recent Posts