The foundations of the Bvlgari brand were laid by the Greek Sotirio Boulgaris in the late 1870s with a small shop they opened. Sotirio Boulgaris, the founder of Bvlgari, a young metalworker who lived with his family in Corfu, decided to make his own way in the 1880s and moved to Rome. After a short-term partnership venture, he opened his own shop in 1884 under the name “Sotorio”. Here, silver belts, buckles, bracelets, buttons, tableware, and antique pieces were on sale. In the late 1800s, this entrepreneur businessman had the power to open sales points in regions such as St. Moritz, San Remo, Naples, Bellagio, and Sorrento. In 1880, Sotirio Boulgaris changed his family name to a Roman name, namely Bulgari.
During this period, Sotirio Bulgari advanced the business and sold his growing chain of shops to concentrate on a single business, namely the jewelry and silver industry. In 1905, he bought the shop in Rome, which was to center the Bulgari for the 20th century. That’s Via Condotti on No.10. In this new store, a wide range of products ranging from embossed and embroidered silverware to ceramic decoration materials, gold and silver jewelry and stone sets were on sale. By the first 20 years of the 20th century, Bulgari gained a cosmopolitan atmosphere. Sotirio’s sons Constantino and Giorgio brothers also worked with their fathers, who had their first business experience during this time.
World War I had a negative impact on all companies and brands, but the Bulgari decided to switch from silver to jewelry pieces when the environment began to improve. And with this decision, he took a step closer to the luxury brands caravan.
After the death of Sotirio Bulgari in 1932, his sons embarked on new breakthroughs in internal and external relations. The brothers Constantino and Giorgio remodeled the brand and officially renamed the Via Condotti store to “BVLGARI” in the Roman alphabet. They created the pink and beige hallmark which will be used in other retail stores of the brand. Giorgio’s trips to buy jewelry led him to the Parisian jewelry industry; Constantino’s passion for antique silver was later inspired by the company’s classic themed products.
In the first half of the 19th century, Bvlgari remained committed to fashion products shaped by the influence of Paris and followed the trends of jewelry in the world. In this context, the brand adopted the Art Deco theme in the 1920s. In the 1930s, Bvlgari turned to diamond-platinum sets, and in the post-war years, when the prosperity began slowly, jewelry houses began to produce abundant jeweled diamonds, emerald, sapphire sets. Flower motifs are among the most popular designs in this period.
Bvlgari’s reputation has gradually spread. Evita Peron, the famous political figure of the 1960s Italian society in South America, in an expanding customer profile; American businessman Nelson Rockefeller and Woolworth’s founder Samuel Henry Kress; Names like Clare Boothe Luce, the American ambassador in Italy, helped Bvlgari increase and develop her reputation in the jewelry world.
In 1982, Bvlgari produced a series which they called “Parentesi”, which has a very modular design. Rings, earrings, watches, bracelets, and necklaces of infinite variety which can be combined with individual elements as desired were produced. In the 1980s, designs such as Docio Cuore, Boules, Gancio, and Alveare tripled Bvlgari’s sales, and in 1989 Bvlgari’s sales reached up to $ 150 million.
Bvlgari continued to launch modular jewelry collection in the 1990s. Patterns and motifs of Saetta, Naturilia, Celtica, Doppio Passo, Chandra and Trika which were released during this period are important status symbols known as important Bvlgari part of the time. Although Bvlgari introduced watch and jewelry products to the market, it also entered categories such as silver tableware and gift items. After two years of research, the unisex fragrance named “Eau Perfumme” with green tea extract was introduced.
This was followed by the perfumes “BVLGARI pour Femme” in 1994 and “BVLGARI pour Homme” in 1995. At the end of 1996, the perfume category increased Bulgari’s annual sales by 14% and contributed $ 40 million. In 1996, they started to produce silk scarves and ties. In the same year, they acquired the hallmark rights of the Italian company Luxottica for use in sunglasses and other optical products. Leather products (bags and other accessories) belonging to the Bvlgari collection were also available in 1997.
With the expansion of newly opened branches, Bvlgari has established a very good retail chain in the countries known as the former Soviets, Europe, USA, and Asia and expanded its geographical network from the Middle East to Australia. From 1990 to 1996, the company opened more than two hundred stores. In July 1995, the company was offered to the public on the Milan Stock Exchange, selling 32.1% of its shares in two days, and the performance of its stocks was an indication of the rapid expansion of its base.
The company’s CEO, Trapani, is the undisputed leader of this period. This intelligent strategist was awarded a special share of the partnership for his great contribution to the family business. In 1997, at the age of 39, he was confident that he would hold the company’s most important position, and so did he.
Bvlgari, one of Italy’s legendary brands, was offered to the public in 1995, but Paolo brothers and Nicola Bulgari have a 61.8% share of the company. However, when the dates showed March 2011, LVMH (Louis Vuitton Moet Hennessy) group had a major share in the famous jewelry and luxury consumer brand Bvlgari. According to the New York Times, the sales announced by LVMH executives on March 6, 2011, are about € 3.7 billion or more than $ 5 billion.
Founded in New York City in 1932, Harry Winston sets the highest standards in exquisite craftsmanship and high watchmaking. Known throughout his life as the “King of Diamonds” and “The Jewelry of the Stars”, Mr. Winston’s innovative philosophy, which revolutionized today’s jewelry and set the design of precious stones, remains the foundation of the timeless aesthetic that inspired all of Winston’s designs today. Harry Winston has been synonymous with the best that has existed for more than eighty years on his journey, ranging from Hollywood movie stars to royal members, to embellish famous faces for generations, including Jonker, Hope and Winston’s Legacy Diamonds.
Harry Winston was a personality with many bright aspects, like rare precious stones and priceless jewels that were at the center of his life. The career of Harry Winston’s who was a natural gemstone enthusiast, an intuitive businessman, a dedicated philanthropist, and one who can make bold decisions were marked by the stories of bold adventures and headlines about the world’s most extraordinary diamonds and gemstones, encounters with heads of state and red carpet nobles, industry-firsts, and innovative design philosophy that forever changed the perception of how to wear jewelry with exquisite craftsmanship. Mr. Winston once said, “The gems have fascinated me since I was so young. I think I was born with some kind of information about them.”
As the son of a small jewelry store owner, Winston was introduced to jewelry at a very early age and soon proved to have a natural ability and strong intuition to see and evaluate the quality and potential of precious stones. Harry Winston’s interest in precious jewels began in his youth when he discovered a 2-carat emerald among a tray of worthless jewels in a local hostage shop at the age of 12. Aware of what he had found, Winston bought the shopkeeper’s worthless piece of fake jewelry for 25 cents and sold it for $ 800 two days later. Winston, who decided to pursue her passion and intuition, left school when she was 15 and started working in her father’s small jewelry store in Los Angeles. He returned to New York City in 1920 to establish his first company, the Premier Diamond Company. Realizing that it was difficult to find his way in the competitive diamond market, Winston found an alternative source for buying precious stones that fit his budget: the family jewel auctions. Mr. Winston had a remarkable eye that understood the diamond and the ability to reveal the ultimate potential of a diamond, some would call it a sixth sense.
Relying on his innate talent, Winston bought all of his jewelry collections on the most famous family sales of the time, removing gemstones from his obsolete monuments, cutting them again and presenting them in more contemporary styles, reinforcing the natural beauty and gleam of each stone. With his extraordinary practice of buying family collections sold by well-known American families, Harry Winston quickly became the focus of attention and became a frequent newsmaker for local newspapers and thus positioned as a leader in exquisite craftsmanship. Winston’s continued success in the family jewelry market throughout the 1920s gave him the financial freedom to grow his business. In 1932, Winston closed down the Premier Diamond Company and founded the Harry Winston, Inc. brand, which bears his name, to design, produce and sell his own jewelry. Although he did not know at that time, this step marked the beginning of an extraordinary tradition that would later be celebrated for generations.
On a December night in the 1940s, Mr. Winston’s view of diamonds changed forever. Inspired by the glow of fresh snow above a shepherd garland hanging on the door of his home in Scarsdale, Mr. Winston recognized the similarities between the beauty of nature and diamonds. Mr. Winston decided that the design of the jewelry should be made of diamonds rather than mounts, as the design of garland made of the interlaced leaves, not the branches. Thanks to this philosophy, Winston and his designers would revolutionize today’s exquisite craftsmanship, known as “clustering”. Mr. Winston and his designers grouped the diamonds from different cuts and placed them in elegant platinum, transforming the diamonds into lively and vibrant three-dimensional sculptures. Angled with perfect harmony to round shimmering stones with drop and marquise cut diamonds placed to capture maximum twinkle and sparkle in every direction. Winston Cluster is still the most admired motif of the brand. From the breathtaking Wreath necklace to the elegant cluster necklaces and classic cluster earrings, the collection forms the basis of all Harry Winston designs and continues to inspire the next generation of classic jewels.
De Beers is the unconditional boss of the world jewelry industry. It owns almost 90% of the world’s raw diamond mines. De Beers are diamond traders who cut and polish raw diamonds from their own mines on 5 continents. They deliver the miraculous mineral diamonds of nature to 600 shops and manufacturers with 600 companies in 34 countries. Diamond is the biggest indicator of luxury. It is a non-intended material. But people want to have diamonds not because it works, but because they desire it.
Hearing from people makes us believe that the idea that diamond’s unique craftsmanship is indicative of the wealth and power of that person was created by the market. If diamonds were used in the industry, the return would be between $ 2 and $ 30; in fact, diamond is not a rare material and its cost is untenable. In the opinion of people, diamonds are still the number one indicator of power and luxury, and this is a concept that is accepted by almost all the world.
In retrospect, we see that this is only the idea of a company, the De Beers Company, founded by Cecil Rhodes in 1870, has been influencing prices in the market with its unique purchase and marketing strategy for almost a century, and thus has a very successful and impressive control in the market. Recently, there are clues to the existence of those who are ready to challenge De Beers’ sovereignty, and DeBeers will have to fight them in the future.
Throughout the centuries, only 2 countries have held diamond production, India and Brazil. In the mid-nineteenth century, diamond resources were so scarce in the world that even nobles and rulers could hardly possess them and hold them. The idea of finding diamonds in ordinary people would not even come to mind. With the discovery of diamonds in South Africa in 1867, resources increased rapidly, but today diamonds remain rare and precious.
According to the latest findings, the diamond workers in South Africa, like the gold workers in California, were hasty. It’s a matter of principle because everyone prefers to work on their own account. However, they had to work together in a limited space due to the lack of resource infrastructure. Because of late fighters, the Committee of Excavators organized this and shared the places in the region. Each digger could take a maximum of two places.
It seemed impossible to search for diamonds in large areas individually, only small partners could come together to cover a large area. However, it was necessary to buy or rent tools for excavation, stretching tools to pump water and remove impurities, so they had to be partners. Cecil Rhodes was the first businessman to hire pump tools and quickly realized that the market had great potential. He continued to make material leasing by making investments until his first place. In 1880, he struggled to manage a split company by himself in order to have a large enough space. Thus DeBeers mining company was created. In 1987, it became the sole owner of South African mines. Coincidentally, Cecil Rhodes controlled the distribution channel of the Diamond Union with the alliance of his colleague merchant Kimberley and convened under the name De Beers to sell the diamond at high prices for the common interest.
De Beers has not changed much since then. De Beers was buying diamonds not only from their own mines (which is half of all resources) but also from other mines. He planned how much diamond he would sell each year. It was obvious and guaranteed what percentage of each producer would produce. De Beers, on the other hand, delivered the amount he received to CSO and sold from there. Producers were able to earn between 10% and 20% of the sales price depending on changing sales prices and the general demand.
Only the CSO met the needs of the whole industry. They controlled quality and price in the market. Apparently on a buy or leave basis, diamond packages held in London ten times in a year were bought and sold. Because the CSO is apparently given privileges to those who buy them, and only a few merchants dared to reject the proposed packages. While the share of diamonds sold through CSO in the early days was 80%, today this ratio has decreased between 65% and 75%. It is estimated that this is due to new developments.
Roberto Coin is an Italian living in England who has a master’s in jewelry since 14 years old. At the age of 33, Roberto Coin entered the jewelry business by producing for some famous jewelry brands. In the end, he wanted to create his own brand and he designed different jewelry designs under the name of Roberto Coin.
Today the definition of luxury has changed as you know. So much so that people can only get the concept of luxury with a mobile phone, mp3 player or a computer. Luxury means to be stylish and fashionable. Roberto coin is luxury, but it is not only a luxury brand. They produce very special parts that you can use for a lifetime and be happy with it at any time of your life. These are not always expensive parts.
At Roberto Coin, you can find products ranging from 300 euros to 1 million euros. A young girl can buy a jewel for 300 euros as her first jewel, choose a more expensive product by the age of 25-30, and more expensive in her 50s. Roberto Coin could print his name or R.C on the jewels, but to make a difference, he put a signature ruby gem in each of his jewels. This stone is also used as the emblem of the company.
Ruby is an exotic red stone. It represents love, passion, and blood. According to an ancient legend, a ruby that touches the skin offers a healthy, long and happy life. Ruby wearers are full of energy, away from the evil eyes. Increases women’s fertility. Burmese warriors would carry this stone in their bodies to avoid injury. In some cultures, ruby was a stone used by kings for power. In fact, kings broke the ruby, mixed it with water and drink for health. It is said that whatever the wearer of the ruby imagines, it will come true. And of course, Roberto Coin touches every woman’s skin! But essentially ruby gives the freedom of imagination. You can imagine everything you want thanks to this stone. Even when you put on a Roberto Coin ring, you will feel the energy of the ruby stone in your body.
Diamonds are generally round, ie 57 facets. Roberto Coin cuts almost twice as much and intensifies the light and brightness of the diamond. This is achieved with 100 facet cuts.
The brand was founded in 1847 by Louis François Cartier. The company, which has been selling jewelry in the years it was founded, thought that the watches were more valuable than the jewelry in time and started to design and sell watches. The most basic ideology of the company, which succeeded in carrying its brand to this day, was to design special watches that its customers will not find anywhere. In this direction, Cartier has continued to design and manufacture for many years, but in the beginning, it has become a hobby for him, even though it does not make serious sales.
With the tradition of being a family business, Cartier began teaching his son the works in 1874. He tried to add speed to production by dividing his company into two parts with his son. He handed over the watch to his son and took care of the jewelry. Over time, his son continued to produce watches that could be used on the arm, at home, and on the necklace. With Cartier’s son taking over the watch division, things began to grow rapidly. In 1888, he designed the first diamond watch, but these watches continued to produce in spite of much sought after.
In the 1910s, many sectors began to recognize the Cartier brand. With its first waterproof watch production in 1932, it has gained popularity today and still continues to sell in many countries of the world. Cartier literally means jeweler. As its name suggests, Cartier watches are mostly made of ornamented models. The brand is engaged in jewelry and jewelry sales in its first years. The watches designed by the Cartier brand are highly appreciated by the customers. For this reason, Cartier continued to produce wristwatches.
It has managed to announce its name in a short time with the wristwatches it has produced. Wristwatches are a series of stylish designs and classic colors. By making the mechanisms of the Cartier watches open, it has added a difference to its design. In addition, wristwatches are dominated by black, but with golden and silver details.
Cartier manufactures the cords of wristwatches as leather. Cords produced from first quality leathers are highly appreciated by customers. Leather cords are used more often by classical lovers. Watches are made of silicone and rubber with the preference of silicone belts in recent years. Cartier watches have a durable mechanism for many years. In addition, the use of silicone materials even on the straps of the classic watch fits snugly on the wrist. The fact that it fits perfectly on the wrist and does not restrict the movement of the wrist makes it easier to use the watches.
Cartier wristwatches are always awaited, as each series is designed to be different from the previous one. Cartier watches in the category of luxury watches are preferred by the users because they are durable and flashy. Wristwatches are used with the navy blue color which is very prominent in recent years except for the silver and black color and it is highly appreciated. Cartier watches are among the classic watches and they manage to appeal to users of all tastes while creating a wide range of sports details that they rarely use. They are wristwatches with special craftsmanship, even in delicate and fine details. They are watches that appeal to people of all ages.
It has attracted much attention with its being among the richest watch brands in the world and has succeeded to become a watch manufacturer that continues to make itself known with its quality. Chopard watches company reflects its products with high-quality tradition. Looking at the watch brands you can see many expensive watch products. However, this watch manufacturer has succeeded in attracting attention with its assertion, quality, and price.
Chopard brand was founded in 1860 by Louis-Ulysse Chopard in Switzerland. However, in 1963 it was bought by the German Scheufele family and introduced itself to the world by being a rich watch brand as well as a jewelry company. This watch manufacturer, which has a great reputation, is a company that loves to show its authenticity by offering luxury and special designs.
It produces the best watches with its quality and the mechanism they prefer. Chopard is an indispensable brand of many famous and rich watches. It continues to be one of the most popular brands, especially with its environmentalist side. The Chopard watch models feature flashy designs to help women prove their claim for elegance. In addition to the stylish and elegant accessories for men’s watch models, you can find the watch models that they produce by presenting their designs in the best way. The quality of the watches of this brand, which is confident about watches, is very high.
Chopard watches are not only for everyone to buy and use as an accessory, but also for the details of the watches to have their own brand-specific, mechanical power. The watch models feature the most luxurious and most expensive watches by using the strong side of mechanical performance with metal case and silicone straps.
Tiffany & Co.
Much more than a small blue box: In 1837, Lewis Tiffany and John F. Young founded Tiffany & Young, a store selling stationery and costume jewelry in New York City. In 1845, the company began selling real jewelry and published its first mail-order catalog. At the end of the 1940s, silver, watches, and stopwatches, perfumes and luxury goods were added.
In 1853, Tiffany acquired the shares of his partners, including J. L. Ellis, and became the store Tiffany & Co. Tiffany found his clients from an increasing number of rich Americans. When Tiffany died in 1902, his son Louis Comfort Tiffany joined the company as an art director. Tiffany’s sales hit almost $ 18 million in 1919, but in 1933 it fell to less than $ 3 million due to the Great Depression. Louis Tiffany died in 1933.
In 1940, the company moved to its 5th Avenue location, and in 1955 Tiffany’s heirs sold their shares to Hoving Corporation. In 1963, Walter Hoving expanded Tiffany & Co. beyond its New York City store to San Francisco and in 1964 added the locations of Beverly Hills and Houston. With these new branches, the company had the opportunity to spread across the country, and the potential to open up to the other continents.
Tiffany continued to see increasing sales throughout the 1960s and 1970s, and in 1974 net sales reached $ 35.2 million. When the company was sold to Avon Products, Inc. in 1978, its sales reached a record of $ 60.2 million. However, customers thought that Avon could damage Tiffany’s image by increasing the number of cheaper products, and in 1984 Avon sold the company to William Chaney, president of Tiffany. Chaney set out to develop Tiffany’s damaged image with rich clients. and opened its first store in London in 1986, opening the company to Europe. In 1987, the company went public with around 30 retail locations worldwide.
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